Ann Thompson from the Hollywood Reporter has an article on the "success" of "Bubble" with it's day-and-date release strategy and also "Waterborne" - the first movie release via Google Video.
It depends on who you talk to as to whether either were a success or not. I personally think they both were if not only from an awareness and informational point-of-view (and also them being the guinea pigs).

Looks like "Waterborne" got screwed by some calculating error on Google's part (ehhhh, yeah, sounds familiar - like what you'd hear from "regular" distributors). So, it didn't do that much business - although not bad for an unknown movie.

And I have stated before that the main reason "Bubble" didn't do more business was because it was not a good movie. In the end, that's all that matters no matter how you're distributing the film...

Check out the article:
http://www.hollywoodreporter.com/thr/columns/risky_business.jsp

-Blake

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