Patrick Goldstien of the LA Times has a really good article (I think you have to register to read it, but not sure) on Hollywood and it's slow reaction to change (i.e. technology)...

Unfortunately, when it comes to embracing new technology, most people in showbiz are in deep denial. In his recent state of the industry speech at ShoWest, Motion Picture Assn. of America chief Dan Glickman offered the tired bromide of a "Got Milk"-style campaign to promote theater attendance. National Assn. of Theater Owners chief John Fithian gloated over the failure of "misguided experiments" in same-day release of movies on DVD and in theaters.

But perhaps the worst combination of denial and hypocrisy was on display at the Oscars, when Academy President Sid Ganis touted the theater experience, saying, "I bet you that none of the artists nominated tonight have ever finished a shot in a movie, stood back and said, 'That's going to look great on DVD.' " Ganis is a genuinely decent man, but it's hard to imagine a more egregious instance of Hollywood's "Do as I say, not as I do" elitism. No institution has more fiercely protected its right to watch movies on DVD than the academy, whose members are treated to Oscar screeners every holiday season, while we get a lecture about how we should settle for endless pre-show ads and overpriced popcorn.

I've talked about this on many ocassions and agree with Goldstien's premise from the article and that is - You've got to embrace the future.

Like it or not, this is a generation trained to access media when and how it wants it, not when it best fits the studio's profit picture.

Good read.

-Blake

Do you like this article? Share It!