Interesting article from Tubefilter on Kevin Rose's (from Diggnation) new show Foundation. He's doing a "freemium" model, which I am becoming more and more a fan of - although it has rarely been used successfully.
Here's a link to the article:
I'm currently in a Twitter discussion with Marc Hustvedt (the author of the piece) and several other folks debating the merits of the model.
I personally think it's a great way to go for producers. You offer the content for free to everyone (eventually), but to those willing to pay they get the show earlier or perhaps in HD or with "extras", etc. So really you're providing the best of both worlds.
The main thing though - and this is the thrust of our Twitter debate - is you really need to have a built in audience or an existing fan base to make this work. A brand new show by unknown folks likely won't work on the pay side of things. But then again, it couldn't hurt either since you're still offering it for free too.
Look for more of this model in the future, especially from those of us who think rev share is pretty much a joke (even with Blip's good CPMs).
2 comments to "Freemium Web Series Model"
Who Am I?
I also created the Streamy and Webby award-winning web series PINK, which to date has been viewed online around 10 MILLION times at places like YouTube, Hulu, Koldcast and TheWB.com. And speaking of TheWB.com, I also produced and directed an online thriller for them called EXPOSED. It was released summer 2010. And most recently I created a new online sci-fi series called CONTINUUM, which is part of the online indie TV network JTS.tv - Just The Story and NOW available via VOD through indie platform Distrify.
Oh, and I don't shoot weddings. Thanks for asking though.
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