One word describes last night's Streamy Awards ceremony... Sad.
If you don't know what I'm talking about read this first:
These folks do a good job of describing it.
So here's my take...
I didn't mind that there were tech issues - that happens (although it was ironic that the tech issues started during the Craft Award videos). I didn't mind the poorly written jokes - again, that happens with most awards shows. What I did mind was the overall tone and sloppiness of the presentation.
The Streamys are supposed to celebrate the best in Web TV, but last night (pretty much) the entire show was dedicated to demeaning it (I'm not talking about the actual awards or the winners of course - I'm talking bout the comedy bits and a lot of the presenters). Now don't get me wrong, I love a little self-deprecation. Making fun of yourself or your place in the world is fine. I joke all the time about being the "red-headed step-child" of the TV industry. But to keep that up for almost the entire show was just too much.
I was also very surprised at the amounts of sex references, sex jokes and just plain vulgarity throughout the entire production (and I'm not even talking about the two streakers - which was, um, yeah..). And trust me, I'm not a prude.
Web video already has a stigma of being dumbed down, vulgar, pornographic, etc. and the Streamys played right into that stereotype. This was a huge mistake in my opinion, and why in the world the very smart guys at Tubefilter (and I do mean that sincerely) would approve the various comedy bits, etc. is beyond me. Not to mention that there were entirely too many acts/bits and they were all waaaaaay too long. They should know better. They work in the world of web video where most entire episodes are 3 to 10 mins total. Some of these bits were that long or more. Btw, some of them were very funny. I laughed a lot (early on more so than later admittedly). But each and every bit could have been cut in half and they could have easily lost a third of them.
The final main thing for me was the sloppiness in the presentation. If we (the Web TV industry) really want to be taken seriously I think the industry's most prestigious (or supposed to be) awards show should reflect that. I actually thought last year's show did for the most part, but this year was a big setback.
The video playback tech issues (forgivable, but still..), the sound issues, NOT HAVING A VIDEO SCREEN in the theater so us in the "cheap seats" could see what was going on (on stage and in the front rows), the general pacing of voice overs and host coming on and off stage, SECURITY (how many times did people crash the stage??), the lame 3D Streamys animated nominee intros (this is subjective of course, but I thought the animation looked comedic, like it was from 1997 - it was not contemporary at all), and the list goes on. But all these "little things" really add up to one big mess.
So this is why I'm sad.
I want the Streamys to be successful (heck, I'm an IAWTV member and I won a Streamy last year for Best Direction in a Dramatic Web Series for 'Pink'). I want the Web TV industry to be successful. I want sponsors and financiers and distributors and our audiences to take the industry seriously. And I know the Streamy Awards and the Tubefilter guys do too.
So I liken this misstep to Kevin Smith's early movie career. He made 'Clerks'. Was a big hit. Went out and made 'Mallrats' next. Was a huge flop. But then he made 'Chasing Amy'...
Let's hope next year's Streamy Awards is our 'Chasing Amy' (without all the dick jokes of course). :)
6 comments to "Kevin Smith and the 2nd Annual Streamy Awards"
Who Am I?
I also created the Streamy and Webby award-winning web series PINK, which to date has been viewed online around 10 MILLION times at places like YouTube, Hulu, Koldcast and TheWB.com. And speaking of TheWB.com, I also produced and directed an online thriller for them called EXPOSED. It was released summer 2010. And most recently I created a new online sci-fi series called CONTINUUM, which is part of the online indie TV network JTS.tv - Just The Story and NOW available via VOD through indie platform Distrify.
Oh, and I don't shoot weddings. Thanks for asking though.
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