Lots of talk these days on free versus paid downloads of films, etc. and so I found it interesting that Joe Swanberg would release his latest feature or free on Vimeo.
The film is called Marriage Material. I haven't watched it yet, but Joe makes primarily "Mumblecore films", which are definitely an acquired taste.
Here's the film:
Like most "free" things on the Internet this looks to be a marketing play to promote his other work. I'm not saying that negatively either by the way, I actually this it's pretty smart.
Here are a few of the reasons he sites for releasing it for free:
1. The date of the "release" is connected to the shipment of the first DVD in the Joe Swanberg: Collected Films 2011 set that Factory 25 is doing, but it's not lost on me that Sundance is also starting this week. The Sundance Film Festival makes the whole country aware of independent film for a week or so, but most people can't be there, so it's fun to put something up that everyone can see.
2. The Collected Films set is an attempt to try something new and find an alternative to conventional distribution. I figured it would be fun to celebrate that by giving away another film in an unconventional way.
2. The Collected Films set is an attempt to try something new and find an alternative to conventional distribution. I figured it would be fun to celebrate that by giving away another film in an unconventional way.
3. The American Film Festival in Wroclaw, Poland, did a retrospective of my films in November and I showed "Silver Bullets" at the Viennale the month before. None of my films are available legally on home video or streaming in Poland or Austria, so the inability to find my work or share it with friends after the festivals was frustrating for new fans of mine. Releasing this film on Vimeo allows me to keep the conversation alive with the people I meet internationally.
Read the LA Times Blog piece on it for the other reasons.
-Blake
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1 comments to "Joe Swanberg's New Film... For Free"
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