Okay, so everyone in the editing world has an opinion on the new FCP X - most seem to be that it isn't ready for primetime - and I completely concur with that opinion.

I won't go over all the ugly details as by now it's been covered ad nauseam.

Here's my take as a professional filmmaker who makes his living editing and has worked with non-linear editing systems since 1996 (including Avid, Speed Razor, Premiere, Vegas and Final Cut Pro)....


This is a version 1.0 release and should not be marketed as a professional tool (yet).

That's really it. It's that simple.

I think if Apple had not called this release Final Cut Pro X there wouldn't be such a huge uproar. Calling it X makes people assume it's a version 10 release and that it would include at least the same functionality that the version 7 release did. But, unfortunately, it doesn't. Not even close.

This should be called iMovie Pro (or whatever, just not FCP).

Does it have some cool new features? Absolutely. Will it likely be accepted by the professional filmmaking community in the future? Probably. But right now this is huge issue for many, many folks who make their living with FCP. Again, if you don't understand why, then you likely don't make a living in post-production.

A few other things to think about...

1. Apple is likely setting the stage to do away with tower computers all together. Their focus will be on iPhones, iPads and iMacs (and laptops - for a while).

2. Apple only makes about 20% of its revenue off computer sales and 3% off software sales. Everything else is pretty much from mobile devices.

3. If Apple really cared about FCP and editing software they would make it a cross platform application. They don't. They care about selling their computers (and other devices) that will run the software. Avid and Adobe are creative software companies and thus they make it for both Mac and PC.

My last observation to think about is this...

I wonder if Apple has made FCP X too much "in the middle"?

It's currently too dumbed down and lacks the professional features that pros need and expect, but then it's likely too complicated and expensive for the casual iMovie user (yes, I said expensive - do you think your brother, or friends or mom or dad would spend $299 on editing software when they can get iMovie for free and it does everything they'd really ever need?).

It's a product really not designed for either market.

Just something to think about.

-Blake

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