This is directly from The Hollywood Reporter...

YouTube eyes pay-per-view films
Move would put it in more direct competition with Apple
Staff report

Aug 30, 2010, 07:34 AM ET

Google's YouTube video service is in talks with Hollywood studios to launch a streaming pay-per-view movie service by year's end.

The Financial Times reported that the service is expected to launch in the U.S. and then get rolled out globally. The move would put YouTube into more direct competition with Apple and others, such as Hulu and Netflix, as players try to become the preferred destination for distribution of content in the digital age.

Hollywood seems intrigued by the idea of YouTube's big reach, according to the FT report.
It said newer film titles would cost about $5 on the planned on-demand streaming service.

The news of the planned YouTube film service launch comes after Google top executives wooed studios and guilds during a chat with reporters on the sidelines of Herb Allen's annual Sun Valley media mogul gathering in July.

-----------

I like this idea, but still haven't seen any evidence that the "culture" of YouTube can be changed or swayed to watch professionally produced long format content (ie. Hollywood or indie FEATURE films). The Sundance experiment in January failed miserably (films were available to rent during the fest on YouTube and hardly any were actually rented - a few thousand). Right now I'm very bearish on this because YouTube is such a "one-off-user-generated -video-community".

Some web series have obviously found success on YouTube (including my show "Pink"), but these are bite-sized episodes and even these haven't penetrated the marketplace very substantially compared to the millions and millions of views the Fred's of the world get.

So while I'm glad to see YouTube trying this I feel Hulu and Netflix have a much better chance of success with online Hollywood and indie films. Just because you have the large numbers doesn't mean they'll watch.

-Blake

Do you like this article? Share It!