This is the title of a new book coming out end of this month that is being praised (pun intended) as the "New Indie Bible".

From Amazon's description:

The explosion of independent cinema over the past fifteen years has created thousands of would-be filmmakers, all dreaming of becoming the next Quentin Tarantino or Steven Soderbergh—and all working away like beavers, making thousands of independent films. But what do they do once the movie is made? In I Wake Up Screening, powerhouse authors John Anderson and Laura Kim tell emerging filmmakers how to (and how not to) get their movies talked about, written about, sold, and seen. The authors’ advice is supported by insightful interviews with more than sixty top industry insiders, all offering priceless behind-the-scenes tips and tricks. Making a film isn’t the end anymore—it’s only the beginning. I Wake Up Screening can make the difference between a movie that gets into theaters and one that ends up on the floor of the director’s bedroom closet.

About the authors:

John Anderson, chief film critic at Newsday, is a past member of the selection committee of the New York Film Festival as well as a member and two-time past chair of the New York Film Critics Circle, a member of the National Society of Film Critics, and a member of the National Book Critics Circle.

Laura Kim is the executive vice president of marketing and publicity for Warner Independent Films. Previously the senior vice president for the publicity firm mPRm, she has worked on such films as American Splendor, Dirty Pretty Things, The Pianist, Being John Malkovich, March of the Penguins, and Good Night and Good Luck.

You can pre-order it on Amazon.com or I actually found it cheaper on OverStock.com.

Sounds pretty promising. I actually just pre-ordered a copy for myself!

-Blake

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