I've talked about the indie VOD service Dynamo Player for some time now, but have yet to use it - however, I do have a few projects I'm considering it for. So when I came across this very thorough write-up from indie film marketing strategist Sheri Candler about Dynamo and some of its competition, I was intrigued.
If you're not familiar with this online version of VOD (Video-On-Demand) you should definitely check out her excellent article.
From Sheri's piece...
Anyone who reads my blog or follows my Facebook page knows I am dedicated to encouraging filmmakers to take control of their own work and bring it to audiences in the most direct way possible. I especially feel this way when it comes to online digital distribution. Why give the rights (and fees and percentages) away to a distributor when you can easily use tools to distribute your work directly and in the most expedient manner?
Lately, several companies have emerged to help filmmakers do just that. Instead of looking for outside distribution companies to buy your work's rights, hope they treat you fairly, and wait for them to bring it out for sale consider these tools to go direct. When you can cut out as many of the layers separating your work from its audience, you'll profit more.
From there she goes on to detail Dynamo and newer offerings Distrify and Flicklaunch.
Out of the three I think I still prefer Dynamo, but Distrify has some very interesting services that Dynamo does not, like being able to buy merchandise, etc. (but hopefully Dynamo will follow suit).
So if you are a filmmaker looking for a good DIY VOD solution definitely check out the piece.
Oh, btw, just because you use one of these services don't expect to actually sell anything - without a lot of work. The marketing and discoverability is still up to YOU, of course. :)
P.S. You should also check out the two additional links Sheri provides at the end of her article from filmmaker Lucas McNelly. He is selling a film on both Dynamo and Distrify and does a nice real world comparison.
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Who Am I?
I also created the Streamy and Webby award-winning web series PINK, which to date has been viewed online around 10 MILLION times at places like YouTube, Hulu, Koldcast and TheWB.com. And speaking of TheWB.com, I also produced and directed an online thriller for them called EXPOSED. It was released summer 2010. And most recently I created a new online sci-fi series called CONTINUUM, which is part of the online indie TV network JTS.tv - Just The Story and NOW available via VOD through indie platform Distrify.
Oh, and I don't shoot weddings. Thanks for asking though.
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