Interesting Dynamo Player Thoughts/Comments

I'm considering using Dynamo Player for some upcoming projects and happened upon this interesting blog post about using it, and some ideas/comments/theories about monetizing indie film content.

There's also a chart of how a film has done using Dynamo Player which was cool to see.

From the post:

In deciding IF you should bank on a successful online sales campaign for your film, consider these steps…

1. Do you know who your audience is?
2. Can you get that audience to your site somehow?
3. Can you get them interested with your artwork, concept, cast, social proof etc? (and don’t underestimate how long they will give you, I suggest between 2 and 5 seconds on your site before they decide to stay or hit the back button).
4. Can you get them to press the play button to watch the preview?
5. Is what they see SO COMPELLING they MUST pay for it and watch it now?


Direct link to blog:
http://www.chrisjonesblog.com/2011/03/dynamoplayer-after-one-week-thoughts-opinions-and-feedback.html

Definitely worth a read for anyone considering selling indie video and/or film content online.

-Blake


1 comments to "Interesting Dynamo Player Thoughts/Comments"

  • This really becomes a question of "customer acquisition". Essentially its the same problem that brought down many dot coms. The cost of acquiring a customer can be greater than the return. Worst still for many content properties is that the value brought to the viewer is limited. So, it really depends on the property.

    The great thing about Youtube is that people have learned how to grow viewers via relationship building.......and all it costs them is their time. This allows them to grow organically and solve the customer acquisition problem.

    Now can narrative content learn how to do the same. BlackboxTV certainly has a compelling model. Perhaps others can expand upon that. But destination sites are hard unless you have a marketing budget or luck out with a viral campaign.

Who Am I?

I'm a filmmaker who's produced & directed five feature films including the comedy SPILT MILK (available on iTunes), the new horror/thriller PHOBIA (on iTunes) and the action/thiller KILLING DOWN (which you can buy or rent at pretty much all the usual places).

I also created the Streamy and Webby award-winning web series PINK, which to date has been viewed online around 10 MILLION times at places like YouTube, Hulu, Koldcast and TheWB.com. And speaking of TheWB.com, I also produced and directed an online thriller for them called EXPOSED. It was released summer 2010. And most recently I created a new online sci-fi series called CONTINUUM, which is part of the online indie TV network JTS.tv - Just The Story and NOW available via VOD through indie platform Distrify.

Oh, and I don't shoot weddings. Thanks for asking though.

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